Have you ever seen a tweet so good that you wanted it framed and hung on your wall? Well, you’re in luck, Framed Tweets can do exactly that for you. As part of our site launch, they hit us up on Reddit to ask us what we thought of their site. We thought it was already pretty great, but there was still a few things that we managed to pick up that would help them optimise their site and get more sales!
A Tweet So Good, You’d Hang it on your wall
This is awesome! What do you think of my site?
Overall, a pretty solid site, with an easy-to-understand premise, not too many things I’d change, but a few suggestions:
- Is there a difference between a “framed” tweet and a “framed in gold” tweet? If so, perhaps make these options clear on the site. If not, either emphasise this a bit more on the other add to cart options, or take it off the bottom bit entirely.
- I generally dislike sliders, but I think for your site it could work. Consider having a hero slider that changes between different tweets. Perhaps throw in the odd photo of a tweet framed on the wall
- Alternatively, consider a hero with the tweet framed on the left and a bit of a call to action on the right. Having the framed tweet on the left changeable could be cool, too. Either automatically, or with (on the right) a “see more tweets from” and then list of names… as you hover/click it changes.
- Underneath the hero, consider throwing tweets into a 2-column grid, with a buy button under each tweet. Will give you the opportunity to get more tweets on the screen for people to choose from.
- After a row or two of tweet examples, have the “Frame a custom tweet” call to action. Maybe do it as a mockup with “your photo here” and a fake tweet saying “My friends all thought I was a loser until they saw my tweets framed”, or something.
- Maybe after that, change from “best selling tweets” to “latest tweets”. Do I really need to drill down into corporate fails to find the infamous McDonald’s “Black Friday Need copy and link”?
- Worth noting there aren’t any actual finished product photos on your site. Like, what does an actual printed tweet look like? Do you have any happy customer photos?
- There’s got to be some restaurant with a bunch of framed tweets on their wall somewhere that people keep taking damned photos of and posting it to instagram. If there’s not, can you find a cafe/restaurant/bar in Portland that would be a good place to put these? For the freebies, make sure you have #framedtweets hashtagged on image somewhere.
- Maybe even have a link on your site that says “Own a business? Free framed tweets”. I imagine your margins are amazing.
- Menu – I feel like some of the more interesting sections (deleted tweets, historic moment tweets, Corporate fails) could have their own menu items.
- I feel like you should have a twitter account that only retweets the funniest/best tweets, on a regular basis. Also, comment on things like #marketingfail, #brandfails, anything about Trump, Kanye, etc. Go and engage with all the people that have liked/replied/retweeted the posts you’ve framed.
- I feel like photos of framed tweets on Instagram will work well here, too. Throw up a few seed photos and repeat the Twitter engagement strategy.
Anyway, as I said, not too much to tear down for what is essentially a one-page site. I’d probably look at creating some blog content (“the most epic tweet fails of 2017”, “Donald’s 5 best tweets before he became president”, etc.) that you can push into things like Quuu, twitter, etc. And beyond that, look into other ways you can create something that you can use to push people towards your site.
The Framed Tweets response was pretty straight-forward:
Hey, thank you, this is incredible advice man! You’re quite good at this!
What was even cooler, for us, was seeing some of these changes implemented on the site and in their social media strategy over the next few months, with more sales surely created as a result.
To run a successful e-commerce site, there are two key challenges you have to overcome. The first is how to get visitors to your site. The second is how to convert visitors into customers.
Sometimes a website is already doing a pretty good job of getting customers to its site, and a reasonable job of conveying the message of what it sells. But often, with a few simple tweaks, the site can really turn into a customer generation machine.